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Growth, from the product up.

We're a growth team that looks under the hood. Sharper story first, then the channels that bring customers in.

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At a glance

Our focus
Growth: more customers, at a lower cost
Where we start
Your product story
Format
Three-month pilot
Pricing
Case by case
Trusted by teams at

Others just spend your budget.
We make the product better too.

Typical agency
  1. Budget
  2. Channels
  3. Report on clicks
Pistachio
  1. Product
  2. Channels
  3. User feedback
  4. Change the product

Ends in more customers at a lower cost, and a product that sells itself a little better each round.

<$2cost per acquisition in the US, blended CAC near $30Tunee.ai, in 3 months
−50%cost per acquisition, with total views up 218%Atomm, in 2 months
−30%customer acquisition cost, with ad production five times fasterxTool, in 2 months
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What we work on

Your product

  1. 01PositioningWho it's for, and why it wins.
  2. 02Value propositionThe one promise buyers remember.
  3. 03PresentationHow it shows on your site, store and ads.
  4. 04Product changesWhat to fix before you spend more.

Your channels

  1. 05Paid adsMeta, Google and TikTok.
  2. 06SEO and AEOFound in Google and in AI answers.
  3. 07CreatorsThe right creators, start to finish.
  4. 08Social mediaYour own posts on TikTok, Instagram and LinkedIn.

Plus any other channels, when they fit.

The three-month pilot

One month is too short to judge a channel. Three is enough to know what to scale. We don't promise a fixed MRR or CAC; we promise a clear read on what works.

  1. Month 1

    Product and first signals

    Positioning and message fixed, first tests live, SEO/AEO from week one.

  2. Month 2

    Focus and adjust

    Keep what works, cut what doesn't, feed what users say back into the product.

  3. Month 3

    Decide what to scale

    A clear read on cost per customer and a 3–6 month plan.

Built for teams with serious growth intent

Influencer marketing

$20,000+

Best for teams ready to set aside at least $20,000 USD for creators as a channel of its own.

Ads

$20,000+

Paid campaigns need at least $20,000 USD in ad spend so testing, creative and optimization have room.

SEO and AEO

$4,000+

Depending on scope, pages and how many AI answers you need to show up in.

Advisory

$300+/hr

For selected companies. Longer advisory relationships are scoped case by case.

All amounts in USD.

Bring your product and your numbers.

In 30 minutes you'll know what to fix first, in the product or the channels.